Questionnaire Analysis

We asked the target audience of the college magazine what they would want their magazine to look like and what they would want included in it. The first question we asked was whether they read the current college magazine, from the questionnaire we can see that 90% of the people we asked said no. This shows that the current college magazine is not reaching its target audience or maybe they are not aware of the college magazine. This tells us that the magazine needs to change to encourage more readers.  

We then asked more questions on what they would want the magazine to look like. When we asked what colours they would want on the cover, the four main colours that they asked for was: Black, Red, White and Blue. This makes it easier for us to choose what colours to use on the front cover. From there we asked what type of image they would want on the front cover, all together 80% of the audience wanted it to be either a student or a piece of students work. We also asked what they wanted the magazine to be called. Majority of the responses included ‘East Norfolk’ or ‘EN News’.  

One of the questions that we asked was what they would want featured in the article. From the response we got, the main topics that our target audience chose were: College Events, Technology, Job Tips, Gig Guide, Film Reviews and Subject Information. We also asked whether offers and freebies would encourage them to buy the magazine. From the feedback we got 85% said that it would encourage them. From there we asked how much money they would be willing to pay for a college magazine. From the questionnaire, we can see that 75% would be willing to pay between 50p - £1 for the magazine.

One of the last questions that we asked was how often they would like the magazine to be published. The response we got showed that 70% of our audience wanted the magazine to be published every week or fortnightly. The last question we asked was whether they would be interested in subscribing to an online version of the magazine, 50% said they would and 50% said they wouldn’t be interested.